Jim Davis, an Emmy Award winner, stated “Garfield”, which holds the Guinness World Record for being the world’s most widely syndicated comic strip, is not going to enter political space ever. The brainchild behind the creation of the “big orange cat” doesn’t want the lasagna-loving creature to be dated by dealing with politics. The Garfield collection includes the classic, “I Hate Mondays”, the foodie favourite “Donut Garfield” among others. Paws Inc had also partnered with Skechers USA for a new footwear collection inspired by the famous cartoon character Garfield.ī – a one-stop solution for official merchandises had also added Garfield in its kitty. The ‘ Tribez x Garfield’ features a brand-new island to explore and 100 new quests that players will complete to repair the time machine and send Garfield and Odie back home. To commemorate the occasion, Game Insight welcomed ‘Garfield and Odie’ into their very own limited time event in The Tribez. Recently, the fat and lazy cat celebrated its 40 th birth anniversary with spur of merchandises all over the country. Apart from the comic strip, Garfield had his own shows, movies, stage shows and video games. The Garfield merchandise is licensed by Animation International India and is copyrighted to Davis’ company Paws. The lasagna-loving cat and its partnerships with numerous licensees have enabled wide availability of its merchandises across the country. Garfield is the first characters to enter Indian licensing market with its licensing program in the late 1990s. The segment includes properties primarily from feature films, television shows, video games and online entertainment. Be it Disney’s Mickey Mouse or Garfield – character and entertainment licensing is one of the largest segments of the licensing business, which is mostly recognized by the general public.
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